Capone x Zizr
How a Norwegian apparel retailer brought personal size recommendations into the online shopping experience.
A Norwegian fashion retailer with a growing online store.
Capone is a Norwegian apparel retailer known for curated collections of premium clothing and accessories.
Making the online size decision easier to trust.
In fashion e-commerce, customers can like the product and still hesitate at the size choice.
The opportunity was not only to reduce uncertainty — but to create a better size experience for every customer.
Capone wanted to make that moment more personal, more precise and easier for customers to move through.
Personal size recommendations at product level.
Zizr was integrated into Capone’s online store to provide customers with personal size recommendations for each product.
The case material describes the integration as flexible and API-based, requiring minimal IT resources from Capone.
The solution accounted for brand-specific and style-specific variations, helping make size guidance more relevant to the product being viewed.
Closer to the moment of choice.
Zizr appeared in the online shopping journey where the size decision happened — close to the product, close to the size selection and close to add to cart.
Product viewed
Size considered Zizr recommendation shown Decision supported
Case results from the first six months.
These results are specific to the Capone case and should not be read as a general guarantee. Results can vary by store, category, traffic, product mix and implementation.
28%
Reduction in return rate
22%
Increase in conversion rates
31%
Increase in customer satisfaction scores
Important qualifier
These results are specific to the Capone case and should not be read as a general guarantee. Results can vary by store, category, traffic, product mix and implementation.
What Capone said.
The phrase “game-changer” is acceptable only as a customer quote if approved. Do not use it in Zizr-owned body copy.
“Partnering with Zizr has been a game-changer for Capone. Their sizing solution not only addresses one of the biggest pain points in online shopping but also aligns perfectly with our commitment to providing exceptional customer experiences and reducing our environmental footprint. The results speak for themselves—our customers are happier, and our business is thriving.”
Bettina Alstadsæther
Head of Marketing, Capone
Note
The phrase “game-changer” is acceptable only as a customer quote if approved. Do not use it in Zizr-owned body copy.
What this shows about personal sizing.
Product-level context matters
A size recommendation becomes more useful when it reflects the product being viewed.
Fit varies by brand and style
Personal sizing can support decisions where size tables alone may not explain the full picture.
The product page is the right moment
Size guidance works best when it appears close to the buying decision.
Implementation should not add unnecessary friction
The experience needs to be useful for the shopper and manageable for the store.
Bring personal sizing into your store.
Help shoppers choose size with more confidence in the moment that matters.