Why online shoppers hesitate before choosing size
Hesitation does not always mean the shopper is unsure about the product. Often, the hesitation starts when they have to choose size.
The product can be right while the size feels uncertain
A shopper may like the style, trust the store and want the product. But if the size choice feels unclear, the journey becomes harder.
Static guidance cannot always answer the personal question
The question is not only: what size am I? It is: will this product fit me the way I want it to?
Better support can make the journey easier
Personal size recommendations can help shoppers make the decision with more confidence, without adding unnecessary friction.